Marketing
A/B testing
Turn a page or funnel question into a testable hypothesis, clean variants, and a decision rule.
Live source
coreyhaines31/marketingskills
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Every skill includes a worked example and its current source file.
See example
Marketing
Ad creative
Turn campaign goals into stronger concepts, hooks, copy variants, and creative briefs.
Live source
coreyhaines31/marketingskills
Marketing
AI search visibility
Make content easier for AI search tools and assistants to understand, trust, and cite.
Live source
coreyhaines31/marketingskills
Operations
Analyze user feedback
Synthesize large volumes of customer feedback into themes, evidence, and confident decisions.
Live source
RefoundAI/lenny-skills
Operations
Candidate evaluation
Build structured interviews and scorecards that evaluate evidence instead of confidence alone.
Live source
RefoundAI/lenny-skills
Sales
Churn prevention
Find why customers leave and design cancellation, save, payment recovery, and win-back systems.
Live source
coreyhaines31/marketingskills
Sales
Cold email
Write concise B2B outreach and follow-ups that earn replies without sounding automated.
Live source
coreyhaines31/marketingskills
Marketing
Community marketing
Build a community program around useful participation instead of vanity member counts.
Live source
coreyhaines31/marketingskills
Sales
Competitive strategy
Understand market structure, choose where to compete, and build an advantage that compounds.
Live source
RefoundAI/lenny-skills
Sales
Competitor profiling
Build structured competitor profiles that help teams position, sell, and make better decisions.
Live source
coreyhaines31/marketingskills
Marketing
Content strategy
Choose what to publish, why it matters, and how each piece supports a larger content plan.
Live source
coreyhaines31/marketingskills
Marketing
Conversion review
Find the biggest clarity and friction problems on a marketing page and prioritize what to fix.
Live source
coreyhaines31/marketingskills
Marketing
Copy editing
Tighten existing copy, remove clutter, and sharpen the message without losing the original voice.
Live source
coreyhaines31/marketingskills
Marketing
Copywriting
Write clearer, more persuasive copy for landing pages, pricing pages, and product launches.
Live source
coreyhaines31/marketingskills
Sales
Customer interviews
Plan and run interviews that reveal real behavior, priorities, constraints, and buying language.
Live source
RefoundAI/lenny-skills
Sales
Customer research
Turn interviews, reviews, support tickets, and online conversations into usable customer insight.
Live source
coreyhaines31/marketingskills
Sales
Define the ideal customer
Turn early customer evidence into a focused ideal customer profile your team can recognize.
Live source
RefoundAI/lenny-skills
Sales
Email sequences
Build coherent welcome, nurture, onboarding, re-engagement, and lifecycle email sequences.
Live source
coreyhaines31/marketingskills
Sales
Enterprise sales motion
Design the stages, stakeholders, proof, and internal coordination required for larger deals.
Live source
RefoundAI/lenny-skills
Operations
Evaluate trade-offs
Compare competing priorities, make the cost of each option visible, and communicate the decision.
Live source
RefoundAI/lenny-skills
Operations
Executive communication
Prepare clear updates and recommendations for executive reviews, boards, and major decisions.
Live source
RefoundAI/lenny-skills
Sales
First B2B customers
Find and win the first business customers through focused learning, outreach, and hands-on delivery.
Live source
RefoundAI/lenny-skills
Sales
Founder-led sales
Run early sales conversations that uncover real pain, build trust, and accelerate product learning.
Live source
RefoundAI/lenny-skills
Operations
Give useful feedback
Give specific, actionable feedback that improves the work while preserving trust.
Live source
RefoundAI/lenny-skills
Operations
Goal setting and OKRs
Translate company direction into ambitious, measurable goals that guide everyday work.
Live source
RefoundAI/lenny-skills
Operations
High-stakes decisions
Structure consequential decisions with explicit assumptions, dissent, risk, and a review trigger.
Live source
RefoundAI/lenny-skills
Operations
Hiring plan
Turn a team need into a focused role, interview process, scorecard, and hiring decision.
Live source
RefoundAI/lenny-skills
Operations
Improve shipping velocity
Find the bottlenecks slowing delivery and build a healthier system for smaller, faster releases.
Live source
RefoundAI/lenny-skills
Marketing
Lead magnets
Create a useful downloadable resource that solves a real problem and naturally earns follow-up.
Live source
coreyhaines31/marketingskills
Operations
Lead organizational change
Plan a change initiative around real behavior, local champions, adoption barriers, and feedback loops.
Live source
RefoundAI/lenny-skills
Operations
Managing up
Communicate proactively with managers and founders to earn trust, clarity, and autonomy.
Live source
RefoundAI/lenny-skills
Marketing
Marketing analytics
Define useful marketing metrics, instrument the funnel, and turn reporting into decisions.
Live source
coreyhaines31/marketingskills
Marketing
Marketing attribution
Understand which channels influence pipeline without pretending one touch deserves all the credit.
Live source
coreyhaines31/marketingskills
Marketing
Marketing ideas
Generate practical growth ideas matched to a product, audience, and stage of business.
Live source
coreyhaines31/marketingskills
Marketing
Marketing plan
Turn a growth goal into a focused 90-day plan with priorities, owners, and measurement.
Live source
coreyhaines31/marketingskills
Marketing
Marketing psychology
Apply behavioral science to messaging, offers, and customer decisions without relying on guesswork.
Live source
coreyhaines31/marketingskills
Sales
Offer design
Package a product, promise, proof, and risk reversal into an offer customers can evaluate quickly.
Live source
coreyhaines31/marketingskills
Operations
Organization design
Design reporting lines, team sizes, and cross-functional ownership with less operational friction.
Live source
RefoundAI/lenny-skills
Marketing
Paid advertising
Plan campaigns, audiences, offers, budgets, and measurement across major advertising channels.
Live source
coreyhaines31/marketingskills
Operations
Planning cadence
Connect annual direction, quarterly priorities, and weekly execution in one planning rhythm.
Live source
RefoundAI/lenny-skills
Sales
Positioning
Choose the market frame, alternatives, differentiated value, and proof that make a product easy to understand.
Live source
RefoundAI/lenny-skills
Sales
Pricing and packaging
Work through pricing tiers, packaging, value metrics, free plans, and willingness to pay.
Live source
coreyhaines31/marketingskills
Marketing
Product launch
Plan a focused product launch with a clear story, audience, channels, and follow-through.
Live source
coreyhaines31/marketingskills
Marketing
Product marketing
Clarify positioning, audience, messaging, launches, and sales narratives around a product.
Live source
coreyhaines31/marketingskills
Operations
Product reviews
Run product or operating reviews that surface evidence, make decisions, and keep teams accountable.
Live source
RefoundAI/lenny-skills
Sales
Product-led sales
Connect self-serve product usage to timely sales help without interrupting healthy adoption.
Live source
RefoundAI/lenny-skills
Marketing
Programmatic SEO
Plan useful, data-backed search pages at scale without producing a pile of thin content.
Live source
coreyhaines31/marketingskills
Sales
Prospecting
Define the right accounts, find qualified prospects, and build a list worth reaching out to.
Live source
coreyhaines31/marketingskills
Sales
Referral programs
Design referral, affiliate, and ambassador programs with clear incentives and healthy economics.
Live source
coreyhaines31/marketingskills
Sales
Revenue operations
Improve lead scoring, routing, pipeline stages, CRM hygiene, and the marketing-to-sales handoff.
Live source
coreyhaines31/marketingskills
Operations
Roadmap prioritization
Rank competing product or operational work using outcomes, evidence, effort, and strategic fit.
Live source
RefoundAI/lenny-skills
Operations
Run effective meetings
Design meetings with a clear purpose, useful pre-work, firm decisions, and accountable follow-through.
Live source
RefoundAI/lenny-skills
Sales
Sales enablement
Create pitch decks, one-pagers, objection responses, demo scripts, and deal support materials.
Live source
coreyhaines31/marketingskills
Marketing
SEO audit
Find the SEO problems holding a site back and turn them into a prioritized action plan.
Live source
coreyhaines31/marketingskills
Sales
SMS campaigns
Write timely, permission-based text campaigns for reminders, offers, onboarding, and re-engagement.
Live source
coreyhaines31/marketingskills
Marketing
Social content
Create and repurpose useful posts for LinkedIn, X, Instagram, TikTok, and other channels.
Live source
coreyhaines31/marketingskills
Operations
Stakeholder alignment
Map incentives, resolve conflict, and build shared ownership across teams and leaders.
Live source
RefoundAI/lenny-skills
Operations
Team culture
Turn stated values into observable habits, rituals, hiring signals, and management choices.
Live source
RefoundAI/lenny-skills
Operations
Time and energy management
Replace reactive scheduling with intentional focus, boundaries, and energy-aware planning.
Live source
RefoundAI/lenny-skills
Operations
Written communication
Write clearer updates, decisions, and narratives that keep teams aligned asynchronously.
Live source
RefoundAI/lenny-skills
Skill files load from their attributed GitHub repositories and remain the authors’ work. Review a skill before using it with sensitive systems or data.